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The Music Business: The Essentials BCST 1002

Broadcast Communications Part-time Studies Course

Course details

The music business has shifted dramatically in recent years and artists are now empowered to manage their own careers. The new model reduces the need to rely on the old machine of labels, promoters, and publishing companies and puts all the tools into the artist’s hands. Students will learn to utilize these skills effectively and strategically to advance music careers. This course is designed for those interested in the music business, whether as an artist or simply interested in helping develop talent.


  • No prerequisites are required for this course.





Course offerings

Winter 2023

Below is one offering of BCST 1002 for the Winter 2023 term.

CRN 80270


Wed Jan 11 - Wed Mar 29 (12 weeks)

  • 12 weeks
  • CRN 80270
  • $425.67
Class meeting times
Dates Days Times Locations
Jan 11 - Mar 29 Wed 18:00 - 21:00 Online

Chris Brandt

Course outline

Course outline TBD — see Learning Outcomes in the interim.



Important information
  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
  3. You will be expected to attend online during the posted class meeting times as this is not a self-paced course.

Sneak Preview

This section is only available for registration starting Wed October 26, 2022 at 9:00 am (PDT)

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify recent changes in the music industry and how they apply to the artist.
  • Perform successful information interviews.
  • Use online strategies to network and expand personal influence.
  • Build and leverage a fan base.
  • Control his/her own social media platforms.
  • Manage his/her own career in publicity, touring, distribution, and radio.
  • Advise/consult with other artists .
  • Recognize the appropriate path for distribution and label partnerships.
  • Move his/her career forward in measurable steps.

Effective as of Spring/Summer 2013

Related Programs

The Music Business: The Essentials (BCST 1002) is offered as a part of the following programs:

School of Business + Media

  1. Music Business
    Associate Certificate Part-time
  2. Radio Arts and Entertainment
    Associate Certificate Part-time


Interested in being notified about future offerings of The Music Business: The Essentials (BCST 1002)? If so, fill out the information below and we'll notify you by email when courses for each new term are displayed here.

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