Marketing Management (Tourism Management Option)

Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.
Prerequisite(s):

• No prerequisites are required for this course.

​Computers and information technology are the foundation of business today. This course provides an understanding of computer terminology, operating systems, and the most popular office software used in business. Students learn to use spreadsheets (e.g. Microsoft Excel), word processing applications (e.g. Microsoft Word), and presentation and graphics programs (e.g. Microsoft PowerPoint). Students also get an introduction to cloud computing and enterprise collaboration tools. The course also provides an overview of social media, Web-based collaboration, and publishing and productivity tools.​
Prerequisite(s):

• No prerequisites are required for this course.

COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.
Prerequisite(s):

• No prerequisites are required for this course.

This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.
Prerequisite(s):

• No prerequisites are required for this course.

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s):

• No prerequisites are required for this course.

Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management.
Prerequisite(s):

• No prerequisites are required for this course.

Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.
Prerequisite(s):

• No prerequisites are required for this course.

In an information-based society, understanding data management is essential. Every enterprise requires business analytics, decision support systems (DSS), and relational database management systems in order to utilize business information to create a competitive advantage. This course builds on BSYS 1000 by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet data analysis tool as well as creating simple databases using relational database management systems.
Prerequisite(s):

• BSYS 1000

A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning.
Prerequisite(s):

• No prerequisites are required for this course.

This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings.
Prerequisite(s):

• 50% in COMM 1100

Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.
Prerequisite(s):

• No prerequisites are required for this course.

This course focuses on the context of accounting and the use of accounting information for decision making, planning, and control. It will examine how managers can utilize the tools of economics, forecasting, accounting/finance, and decision theory to aid in these critical decisions. The course will consider how differences and changes in the internal operating conditions and in the external political-economic environment can affect a manager's resource allocation decisions. Topics include incremental analysis, short- and long-run decision-making and financial analysis.
Prerequisite(s):

• No prerequisites are required for this course.

Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them.
Prerequisite(s):

• MKTG 1102 and COMM 1100

This course provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions students develop, deliver and evaluate a wide range of selling methods and presentations. This course also covers the topics of: business intelligence, customer relationship management, sales psychology, sales technologies and ethical issues in selling. This course forms a foundation for advanced study in Relationship Sales, Advanced Sales & Negotiation and Sales Management.
Prerequisite(s):

• MKTG 1102 and COMM 1100

Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency, dispersion and elementary probabilities. Introduction to several discrete and continuous probability distributions . Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing, simple linear regression and the chi-squared test for independence.
Prerequisite(s):

• No prerequisites are required for this course.

The purpose of the course is to give the student an appreciation of the role of finance in business and industry and an understanding of the inter-relationships between finance and the other functional aspects of business. It is also the objective of the course to teach the student some common decision-making techniques in finance to enable him/her to react optimally under varying conditions with a business environment of ever-increasing complexity.
Prerequisite(s):

• FMGT 2100 or FMGT 2152

This course concentrates on using complex formulas, charts and graphs, database lists and the consolidation of worksheet data within Excel to solve spreadsheet management tasks, and to manage data and lists. Specifically, it focuses on developing excellent marketing analysis and spreadsheet management skills. Students will be able to create and manipulate complex spreadsheets used to assist in problem-solving. Students will convert large amounts of data into meaningful information for decision-making, create, build and edit complex formulas and functions, and create visually appealing and meaningful charts and graphs. Lectures are designed to build a solid foundation of the fundamentals. Labs are geared toward hands-on practical application of the concepts.
Prerequisite(s):

• 50% in BSYS 2070
• Completion of second-level Marketing Management courses

Explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. Students will be required to complete a major multi-method marketing research project.
Prerequisite(s):

• No prerequisites are required for this course.

Students will visit series of communities within BC to discover the tourism potential of the area, inventory current tourism products and services, and evaluate the infrastructure and superstructure within the communities. Interaction with municipal/regional representatives, as well as tourism entrepreneurs and special interest groups will be involved. Field assignments and a learning journal, as well as infield participation with instructors, will form the evaluation on course completion. A supplementary fee will be payable for this course.
Prerequisite(s):

• No prerequisites are required for this course.

This course enables students to study effective processes for generating product ideas and the development of a marketing plan for a tourism product/business. Students examines general demand factors and trends, travel motivation, market segmentation, advertising and promotion, branding, media relations, market development and sales, research applications and analysis as well as marketing risks and opportunities. Learning is assessed through a combination of quizzes, exams, in class activities and a project.
Prerequisite(s):

• Successful completion of all Level 2 courses.

This entrepreneurship development course will provide the student with an opportunity to evaluate a business opportunity by creating a feasibility study for the start-up of a small tourism enterprise. Key aspects of opening a new business will be reviewed. Students build self-awareness of their own entrepreneurial skills and the competencies required for the successful launch of a new business venture.
Prerequisite(s):

• Successful completion of all Level 2 courses.

This course prepares students for the high-energy, growing opportunities in community special events and festivals, corporate, sports, non-profit, and fundraising activities. Planning and marketing of such events to generate gate interest, identity, and sponsorship are explored. A second emphasis is on development and correct use of press releases, media kits, public relations and communications strategies, and dealing with emergency situations involving media.
Prerequisite(s):

• Successful completion of all Level 2 courses.

In this course students develop an appreciation of world tourism markets, competitive factors and diverse cultural heritages as related to both inbound and outbound tourism. The course will focus on the marketing challenges and opportunities as related to international tourism and cultures and will provide an international perspective to the tourism program. Students explore markets for Canadian tourism and are assessed through a combination of exam, individual and group projects.
Prerequisite(s):

• Successful completion of all Level 1 & 2.

This course builds on the skills developed in MKTG 3309. It focuses on the collection and analysis of market intelligence to facilitate strategic business decisions using state-of-the-art research techniques. Key topics include competitive intelligence, business analytics, marketing and customer metrics, and advanced applied marketing research techniques. Skills developed include: designing a competitive intelligence program; developing a competitive intelligence matrix reporting tool; locating and using both traditional and non-traditional sources of competitive intelligence information; applying marketing KPIs and data visualization techniques to develop effective dashboard reporting and early warning system. Students in this course complete projects applying the major areas of study to real company situations.
Prerequisite(s):

• 50% in MKTG 3309

This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies. A major group project will develop a guided multiple day tour package for a domestic/international market.
Prerequisite(s):

• Successful completion of all Level 1 & 2.

This course examines the planning involved in meetings and conferences. Topics include: program and speaker development; site and transportation selection; supplier negotiations; hospitality and delegate comfort, pre and post activities. The course emphasizes market identification and effective promotion of the program, incentive travel, and trade-consumer shows, exhibitors and attendees. Market promotions and database identification are assessed.
Prerequisite(s):

• No prerequisites are required for this course.

Principles of generic marketing and sales are applied to the accommodation sector of tourism. Discussion will cover various marketing and sales approaches by the hotel/resort industry including product and service development, the sales process, the importance of customer service and guest satisfaction, trends in the industry, performance measurement, yield management, communications, market segmentation, and current issues in the industry.
Prerequisite(s):

• Successful completion of all Level 1 and Level 2 courses.

In a rapidly changing global environment, destination competitiveness and sustainability relies on a destination’s capacity to continually assess, plan, develop, manage, and market tourism offerings.This course provides insights into economic, social/cultural, and environmental impacts on local, national and international destinations. With a thematic framework in place, destinations are examined in terms of their ability: (1) to positively address and respond to constantly changing macro and micro factors, (2) to develop strategies for economic diversification through sustainable tourism product development including the development and promotion of indigenous cultures and experiences and managing sensitive ecological areas, (3) to identify and deliver authentic, transformational experiences to a demanding traveller, (4) to work in a collaborative effort with all stakeholders within the tourism system including visitors, businesses and local residents. This 20 week course is delivered in a combination of face-to-face (lecture/labs) and online.
Prerequisite(s):

• Successful completion of all Level 3 courses.

Internet marketing has an increasingly important role in the success of tourism products and businesses. Tourism marketing students need to understand how to develop and implement online marketing strategies and tactics in this constantly evolving digital world. The course covers tourism- and internet-specific strategy development and marketing campaign planning and execution in many areas, including website design, search engine optimization, content marketing, paid search, digital advertising, social media marketing, mobile marketing, and e-mail marketing. This course will provide students with the required knowledge to build online tourism marketing campaigns to increase customer acquisition, conversion, retention and growth.
Prerequisite(s):

• Completion of Level 3 courses

Students will work as a team one day a week on a major project related to tourism marketing. This project typically relates to a specific client company and is carried out under the guidance of assigned faculty members.
Prerequisite(s):

• MKTG 3301 and MKTG 3309

The practicum is an immersive, supervised experience that enables students to apply the skills that they have acquired so far in their students in a real-world business environment. Students secure a four day per week work experience in the Tourism Industry and receive feedback on their job competencies from work supervisors as well as BCIT faculty. Students engage in a process of career goal development and professional self-reflection. Prior to embarking on the practicum work experience, students will gain confidence and enhance inter-personal skills through role plays and case scenario analysis.
Prerequisite(s):

• All Level 3 AND Level 4A Tourism courses.