Marketing Management (Professional Real Estate Option)

Presents a practical study of Canadian business law, including the legal and administrative systems, torts, contracts, sale of goods and consumer protection, secured transactions, employment, agency and business organizations. Participation in this course, taught by lawyers, prepares you to recognize and feel comfortable with the legal aspects of doing business.
Prerequisite(s):

• No prerequisites are required for this course.

​Computers and information technology are the foundation of business today. This course provides an understanding of computer terminology, operating systems, and the most popular office software used in business. Students learn to use spreadsheets (e.g. Microsoft Excel), word processing applications (e.g. Microsoft Word), and presentation and graphics programs (e.g. Microsoft PowerPoint). Students also get an introduction to cloud computing and enterprise collaboration tools. The course also provides an overview of social media, Web-based collaboration, and publishing and productivity tools.​
Prerequisite(s):

• No prerequisites are required for this course.

COMM 1100 is designed to give students basic listening, writing and speaking skills that will allow them to prepare written and oral reports for BCIT courses and to proceed to more advanced communication courses.
Prerequisite(s):

• No prerequisites are required for this course.

This course investigates economic analysis, focusing on fundamentals of markets, supply and demand, consumer and producer behaviour, and monopoly and competition. Optional areas of business application may explore labour markets, government intervention and environmental regulation. Prepares students to identify and evaluate the economic considerations they will undoubtedly encounter in business.
Prerequisite(s):

• No prerequisites are required for this course.

Marketing 1102 is an introduction to the fundamentals of marketing. In addition to the "four Ps" of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company, which will be assessed on students' application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Prerequisite(s):

• No prerequisites are required for this course.

Reviews basic mathematics applicable to business and industry. Topics include consumer and commercial credit, simple and compound interest, financial instruments and discounting, annuities, mortgages, loans, sinking funds, leases, depreciation methods, capitalized costs, cash flow analysis, NPV and IRR. Emphasis is on maximum use of pre-programmed calculator and practical applications from the field of Financial Management.
Prerequisite(s):

• No prerequisites are required for this course.

Presents the study of factors that either influence or are influenced by people at work. The course will focus on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision making; and micro or individual factors such as personality, attitudes, perception and motivation.
Prerequisite(s):

• No prerequisites are required for this course.

In an information-based society, understanding data management is essential. Every enterprise requires business analytics, decision support systems (DSS), and relational database management systems in order to utilize business information to create a competitive advantage. This course builds on BSYS 1000 by expanding on the managerial approach developed in that course. This course will concentrate on more complex spreadsheet management tasks using a popular spreadsheet data analysis tool as well as creating simple databases using relational database management systems.
Prerequisite(s):

• BSYS 1000

A study of the basic concepts of the management process: planning, organizing, staffing, leading and controlling. Integrated with the concurrent first-term courses and using the case-study method, it creates opportunities for the students to develop analytical, problem-solving, teamwork and communications skills, by analysing and presenting solutions to typical business problems. Topics covered include: structuring organizations, decision making and an introduction to production, human resources, controlling and strategic and tactical planning.
Prerequisite(s):

• No prerequisites are required for this course.

This course provides further instruction and practice in the principles taught in COMM 1100. It concentrates on more sophisticated forms of written communication: the job application package, indirect correspondence, and reports. The course might also include modules on graphics, questionnaires, telephone techniques, and organizing and running meetings.
Prerequisite(s):

• 50% in COMM 1100

Presents a challenging overview of the workings of an economy. Stresses measurement and determination of national economic activity, the role of monetary and fiscal policy, and the understanding of inflation, unemployment and growth in an international environment. Prepares students to weigh political and economic issues as they relate to their business ventures.
Prerequisite(s):

• No prerequisites are required for this course.

This course focuses on the context of accounting and the use of accounting information for decision making, planning, and control. It will examine how managers can utilize the tools of economics, forecasting, accounting/finance, and decision theory to aid in these critical decisions. The course will consider how differences and changes in the internal operating conditions and in the external political-economic environment can affect a manager's resource allocation decisions. Topics include incremental analysis, short- and long-run decision-making and financial analysis.
Prerequisite(s):

• No prerequisites are required for this course.

Presents an overview of promotional strategies: advertising, sales promotion, direct marketing, event marketing, publicity, trade shows, and public relations. Intended for those pursuing a concentrated marketing program. Examines those areas of promotion on the basis of where each fits in the promotional mix and when you should best use them.
Prerequisite(s):

• MKTG 1102 and COMM 1100

This course provides the fundamental skills, tools and processes of professional selling. The focus is on “relationship” and “need-satisfaction” selling in a business-to-business environment. Through experiential exercises, practical applications and discussions students develop, deliver and evaluate a wide range of selling methods and presentations. This course also covers the topics of: business intelligence, customer relationship management, sales psychology, sales technologies and ethical issues in selling. This course forms a foundation for advanced study in Relationship Sales, Advanced Sales & Negotiation and Sales Management.
Prerequisite(s):

• MKTG 1102 and COMM 1100

Includes descriptive statistics, including numerical and graphical presentation of data, measures of central tendency, dispersion and elementary probabilities. Introduction to several discrete and continuous probability distributions . Introduction to inferential statistics through selected topics such as sampling, confidence limits of the mean, hypotheses testing, simple linear regression and the chi-squared test for independence.
Prerequisite(s):

• No prerequisites are required for this course.

Examine in depth the relationship between foundational macroeconomic principles and the five core elements of a real estate market. Students become proficient in identifying and interpreting macro PEESTLL (political, economic, environmental, social, technological, legal, and leadership) influences relevant to the ever-changing nature of real estate market opportunities. Students then apply these concepts by drilling down through metropolitan, municipal, and neighbourhood real estate markets relevant to both residential and commercial specialties. Students start with an assigned specific local residential market, developing skills in tracking and forecasting market trends. Learning is then progressed by advancing to the challenge of tracking and forecasting the complexities of a local commercial market. Students demonstrate their grasp of macroeconomic principles related to the real estate industry through a number of case-study assignments, both individually and in teams.
Prerequisite(s):

• Completion of second-level Marketing Management courses

This course concentrates on using complex formulas, charts and graphs, database lists and the consolidation of worksheet data within Excel to solve spreadsheet management tasks, and to manage data and lists. Specifically, it focuses on developing excellent marketing analysis and spreadsheet management skills. Students will be able to create and manipulate complex spreadsheets used to assist in problem-solving. Students will convert large amounts of data into meaningful information for decision-making, create, build and edit complex formulas and functions, and create visually appealing and meaningful charts and graphs. Lectures are designed to build a solid foundation of the fundamentals. Labs are geared toward hands-on practical application of the concepts.
Prerequisite(s):

• 50% in BSYS 2070
• Completion of second-level Marketing Management courses

Explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. Students will be required to complete a major multi-method marketing research project.
Prerequisite(s):

• No prerequisites are required for this course.

Builds on the basic selling skills acquired previously and develops analytical, negotiating and conflict resolution skills that are required in complex selling situations. All aspects of professional, ethical conduct leading to successful seller/client contractual relationships are addressed through lecture and role playing activities. Students will be exposed to the use of industry standard tools and techniques.
Prerequisite(s):

• MKTG 2243 or (MKTG 1219 and MKTG 2319)

Review and analyze the law as it applies to real estate lending in British Columbia, then current market loan evaluation criteria and approval considerations including timing and costs. Through case studies and practical examples, students learn the methods of calculating the elements of a real estate loan, including amortization, payments, outstanding balances, effective interest rates, pre-payment penalties, and total cost of lending for a real estate loan. Starting initially with the residential marketplace examples, students work individually and in teams to hone their skills before expanding to the more sophisticated and complex commercial lending market.
Prerequisite(s):

• Completion of second-level Marketing Management courses

Focus on the British Columbia real estate industry model and examine a comprehensive slate of topics: fundamentals of Canadian law and BC law governing real estate industry regulation, professional liability, tenancy law, strata property law, professional ethics and standards of practice, contracts, agency, real property tax, the environment, Indigenous lands, and the real estate transaction completion process. Students will learn by researching relevant applicable BC law and regulation and then comparing and contrasting it with that of other jurisdictions globally. In-class case presentations, individually and in teams, along with in-class individual examinations will confirm the student's learned knowledge.
Prerequisite(s):

• Completion of second-level Marketing Management courses

Engage components of enforceable sale and lease contracts including the Letter of Intent as it applies to commercial real estate transactions, the offer to mortgage as it applies to standard mortgage transactions, and contracts relevant to professional property management. Through case-based learning, students apply these essential real estate industry tools in a variety of residential and commercial market scenarios that facilitate the growth of practical knowledge to a higher level of application competency. Through a combination of individual examination and individual and team-based case-study work, students demonstrate competency in evaluating sale and lease contracts, as well as drafting sale and lease contracts that adhere to BC Real Estate industry regulations.
Prerequisite(s):

• MKTG 3700

Competency in evaluating the market value of a real property asset is essential for the real estate professional. This course introduces students to the four fundamental approaches typically considered in advance of competently and efficiently completing an evaluation mandate. Students will learn to confidently establish value in yesterday's, today's, and tomorrow's residential and commercial markets. Learning is demonstrated through a combination of individual examination and individual and team-based case-study reports.
Prerequisite(s):

• MKTG 3300

​To be competitive in today's market, a successful business person needs to be able to leverage internal data, and utilize the appropriate analytic methods to drive overall company performance. In this course you will learn how to optimize revenue and profit by making strategic marketing decisions based on marketing analytics. Students develop practical analytical skills including: applying marketing analytical techniques to establish customer segmentation schemes, developing a dashboard for effective reporting and alerts, predicting revenue and return on investment (ROI) impact of specific marketing and sales strategies, and developing tests for optimizing business impact. Students complete hands-on projects applying the major areas of study to real business situations.
Prerequisite(s):

• Completion of third-level Marketing Management courses

Students will work off-campus one day a week on a major project related to their marketing field of study. This project typically relates to a specific client company and is carried out under the guidance of assigned faculty members.
Prerequisite(s):

• MKTG 3301 and MKTG 3309

In this course students learn to focus on regional, municipal, neighbourhood, site planning and zoning which governs the ultimate use of the property. Sustainability, as it applies to the natural environment, will also be considered both in concept and use. Through a variety of measures including evaluation of data sets, past and present development projects, and government regulations, students demonstrate an ability to identify profitable development opportunities and apply sound business strategy to a development proposal within forecasted market conditions.
Prerequisite(s):

• MKTG 3300 and MKTG 3700 and MKTG 3500

Assessing and completing a pro forma workup on a real estate asset for the purposes of determining whether or not the property can be a viable target for profitable development is a foundational skill for the real estate professional. Beginning with a residential detached site, the focus then moves into small scale multi-family assets and concludes with small scale commercial properties all in an urban market. Students are provided with the opportunity to merge the knowledge gained from prerequisite courses with this learning experience in real-market scenarios to demonstrate competency in completing a feasibility study for a specific real estate market opportunity.
Prerequisite(s):

• MKTG 3300 and MKTG 3700 and MKTG 3500

Engage with the dynamic nature of the real estate industry with an overview of current issues facing the real estate professional. Students will be able to anticipate and adapt to the latest trends and events that will impact their professional lives. Course content will focus on current research, issues, technology tools, and dilemmas facing the professional sales representative.
Prerequisite(s):

• No prerequisites are required for this course.

Making a pitch—the marketing or market search mandate—is the end goal of a real estate professional's relentless prospecting for new business leads and opportunities. The objective of the pitch is to win the trust of the prospective client (buyer, a seller, a landlord, a tenant, a lender, or a municipal official) and be granted the exclusive mandate to represent the client's interests in the marketplace. Creating a sustainable business career as a real estate professional requires master skills in building and delivering winning proposals. In this course, students work together in teams to evaluate approaches to making a pitch for different prospective clients. Students then individually hone skills in developing targeted, competitive pitches as well as demonstrating the ability to make effective pitch presentations that are at industry professional competency standards, including meeting any BC regulatory requirements and industry ethics standards.
Prerequisite(s):

• MKTG 3300 and MKTG 3334