Course details
These assignments and techniques are designed to enable people with no previous marketing experience to create a marketing plan within their own company. Students will have an opportunity to explore the application of programs in the context of the high technology markets.
Prerequisite(s)
- 50% in TMGT 7111
Credits
1.0
Cost
$340.98 - $361.99 See individual course offerings below for actual costs.
Course offerings
Fall 2022
Below is one offering of TMGT 7113 for the Fall 2022 term.
CRN 49046
Duration
Tue Nov 01 - Tue Nov 29 (5 weeks)
- 5 weeks
- CRN 49046
- $361.99
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Nov 01 - Nov 29 | Tue | 18:30 - 21:30 | Burnaby SE06 Rm. 202 |
Instructor
Gerald Gatchalian
Course outline
Cost
$361.99
Important information
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course has mandatory in-person on-campus classroom sessions. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT program. This course has a mandatory etext that must be purchased. Instructions for course readings (including purchasing instructions) will be released by the instructor on The Learning Hub course instance. Be sure to sign in to The Learning Hub in advance of your first session. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status
Winter 2023
Below is one offering of TMGT 7113 for the Winter 2023 term.
CRN 41934
Duration
Thu Mar 02 - Thu Mar 30 (5 weeks)
- 5 weeks
- CRN 41934
- $340.98
Class meeting times
| Dates | Days | Times | Locations |
|---|---|---|---|
| Mar 02 - Mar 30 | Thu | 18:30 - 21:30 | Online |
Instructor
Gerald Gatchalian
Course outline
Course outline TBD — see Learning Outcomes in the interim.
Cost
$340.98
Important information
- Internet delivery format.
- Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.
-
This course has mandatory virtual classroom sessions on Thursdays, 1830-2130 (PST). *There is a mandatory e-text for this course. Purchasing instructions will be shared by your instructor on The Learning Hub.* Be sure to sign in to The Learning Hub prior to your first session so you know how to attend. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. All other course material will be available on The Learning Hub for downloading. You may proceed to register for this course online, or by contacting Student Information and Enrollment Services (SIES) at 604-434-1610 or 1-866-434-1610 Toll-Free (Canada and US only).
Status
Sneak Preview
This section is only available for registration starting Wed October 26, 2022 at 9:00 am (PDT)
Learning Outcomes
Upon successful completion, the candidate will be able to:
- prepare a sales and pricing strategy.
- create a marketing plan
- analyze the elements of the Promotional Mix.
- differentiate between Pull tactics and Push tactics.
Effective as of Spring/Summer 2004
Related Programs
Marketing Programs and Plans (TMGT 7113) is offered as a part of the following programs:
School of Construction and the Environment
- Construction Management
Bachelor of Technology Full-time/Part-time
School of Transportation
- Technology Management
Bachelor of Technology Part-time
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Programs and courses are subject to change without notice.